Highlights of the quarter
Celebrities join #SavewithStories to bring solace to children during pandemic
When the world has come to a standstill, schools have shut down, children have to stay at home, having to cope with the crisis they may or may not make complete sense of, Save the Children launched a global campaign on Instagram and Facebook to provide fun and education to kids stuck at home through stories and raise funds.
Starting from Hollywood celebrities Jennifer Garner and Amy Adams, this campaign features celebrities reading out children’s stories to educate, entertain and motivate children with fear of virus lurking around. In India artist ambassador Dia Mirza, Soha Ali Khan Ashish Singh, Tara Sharma and Huma Qureshi joined the campaign by taking to their social media handles to read out their favourite children’s stories. The campaign was also largely joined by regional celebrities. c
When #TheInvisibles captured primetime across India
Further to a commitment of giving identity and social security to over 2 Lakh children living on the streets under #TheInvisibles campaign, Save the Children joined hands with NDTV to raise funds and awareness on the vulnerabilities being faced by these children in the face of the COVID-19 pandemic.
The two hour long live telethon saw artists, corporates, policy makers, child champions and many more who pledged their support for supporting these children on streets who are the most vulnerable to infections, disease and exploitation of various forms during the times of corona.
These children living on the streets are mostly engaged in child labour selling petty items or begging for money or food. #TheInvisibles programme ensures legal identity to these children through enabling identity documents and their linkage to social security schemes for education, rehabilitation etc. The programme implemented across ten cities in India has supported 240,000 children in the age group of 1 - 18 years.