Every five minutes, a woman or a girl in India faces some form of violence and assault. For a long time, the struggle to stand up for a basic right like “being safe” has been a single-handed battle fought only by women and girls themselves.
Save the Children India and Yuvaa have teamed up to harness the power of storytelling and spreading the message of allyship, through the campaign #AllyUpForHer.
The 2-month long campaign aims to contribute significantly end violence against women and girls and ensuring her safety becomes everyone's concern. For too long, her safety has been her concern alone. It is time for men to partake in the conversation and action.
Last year, Save the Children, and Yuvaa teamed up for the #LightUpHerLife: our maiden campaign to spread awareness on safety concerns as a collective social responsibility arising from inadequate public infrastructure. We gave a clarion call for illuminating streets to make them safer for women and girls The campaign was a resounding success, featuring both meaningful conversations online and impactful actions offline drawing commitments and action from all corners. The state of Telangana launched ‘Safety Clubs’, a special initiative of Women Safety Wing of Telangana Police and Government of Uttar Pradesh announced a budget of INR 8 crore for ensuring safety of women and girls in the state.
This year, we have come together again to bring men and boys as allies in words and action. We have to open this conversation up to men, talk about active Allyship and equally, share the responsibility of HER safety because building a better world should not be a burden only borne by women. To ensure safety of women and girls, we have to change mindsets and mass media representation. And it starts with a conversation. It starts with YOU and ME!
The 16th of December, a night that shook India as a nation 8 years ago, the night of the heinous New Delhi gang rape and murder of a young girl, Save the Children and Yuvaa raised a call to mobilise support of the masses and call for action to make spaces safer for women and girls- a pending promise
The victim's father, B.N.Singh is known as "Nirbhaya's (Brave Hearted) Father", endorsed the movement and urged the masses to Ally up he said,
“While laws and systems help, a permanent change will only come when our collective mindset changes. Men must stop being mute spectators while women face abuse online and on the ground. Therefore, I invite every boy and man to become an ally, an active supporter in the fight for women’s safety. If you see a woman being trolled and threatened with rape on social media, speak up and report it. If you notice this happening in your surroundings, stand up with her.”
To mobilise and show solidarity we urged the public to use their Facebook accounts and check into the location where the brutal incident took place and demand for action, to ensure no other woman or girl has to pay with Her life again.
Help us amplify and raise support by leveraging your voice and influence on social media. Sign the petition and share it with your friends. Click Here
Follow the simple steps listed in the image and stand in -virtual- solidarity with women and girls.
Join the #AllyUpForHer movement by following the Hashtag or our platforms for regular updates.
Twitter: @stc_india & @weareyuvaa
Facebook: @india.savethechildren & @weareyuvaa
Instagram: @savethechildren_india & @weareyuvaa
On 27th January, Save the Children’s campaign got limelight through an Instagram Live with Actor Nakuul Mehta, Yuvaa Founder Nikhil Taneja and Change.org.
The live got tremendous media exposure and the topic of conversation was focussed on how men and boys can become better allies to women and girls. Moreover, they encouraged content creators, and OTT platforms to be sensitive towards girls’ safety and encourage bystander activism to tackle this age old issue of safety among women and girls
On 24th January, National Girl Child Day, Save the Children hosted a Changemaker Series with girl champions and CSOs talking about allyship and how political and infrastructural support can aid in the process of making India safer for girls.
Our champions joined us on Zoom from different parts of the country to ask questions, tell their stories and impact change in the lives of our listeners. The live on Facebook also had panelists from renowned actors to experts on child protection and campaigning for gender safety.
On the 25th November, Day 1 of ‘16 Days of Activism to End Violence Against Women and Girls’ period, Save the Children India launched their new campaign #AllyUpForHer with an Instagram Live conversation with gender activists such as Japleen Pasricha (Founder of Feminism in India), and Rituparna Chatterjee (Communications Director, Undergender Talks)
The campaign aims to spotlight violence against women and girls in partnership with Yuvaa, an organisation focused on innovative storytelling. The campaign highlights that for too long, gender safety has been a fight only fought by women and strives to engage men to partake in the conversation as equal stakeholders.
On 16th December, we announced our petition in partnership with Change.org. Through this petition, we called upon OTT platforms like Amazon Prime Video, Netflix and others to create more content that talks about allyship, normalises bystander activism and promotes women safety.
On the same day, we hosted the second edition of the Live series, bringing together a diverse range of speakers to share their stories of the allyship and motivate the public to take action as a bystander. The conversation was joined by Harshveer Jain (Storyteller Comics), Isha Yadav (Gender Activist) and Jasmeen Patheja (Founder, Blank Noise)
On 22nd December, Save the Children was invited as panel member on the topic ‘Building Trust and Safety Online’ at the annual Safety Summit hosted and curated by She the People.
To Watch the live:
The #AllyUpForHer campaign resonated heavily in news media, both offline and online. Here are some key media coverage received:
Safety of a lot of girls and women in India often stands compromised. While they are often harassed and eve-teased on the streets, they are also subjected to online abuse on social media platforms. We also see a lot of heinous crimes being committed against women, including domestic violence and rape. Women safety is compromised at various places: at home, at the workplace, on the road, in public places and on online platforms.
The United Nations defines violence against women as: Any act of gender-based violence that results in, or is likely to result in, physical, sexual or mental harm or suffering to women and girls, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life.
Discrimination against females start even before they are born and female foeticide is still prevalent in India to some extent. During their childhood, in many Indian households, girls are often deprived of opportunities when it comes to education and access to facilities. Many times girls are made to drop out from school so that they can perform household chores while boys’ education is continued. Women face discrimination at workplace as well when it comes to availability of opportunities.
The incidents of abuse or violence against women can be reported to the local police. Women police stations are also well spread across India and any form of violence against women can be reported there, serious action can be taken if any instance of violence is noticed. The law is very strict on this issue. Most good organizations have a Prevention of Sexual Harassment units and instances can be brought to their notice. There are numerous helplines operational in various parts of India, details can be accessed HERE.
The conversations around the safety of women have been their single-handed struggle, who have tried to stand up for their fundamental rights. It’s time we change that and encourage bystanders, especially men and boys to show allyship. The #AllyUpForHer campaigns seeks to drive home the point that women safety is not women’s responsibility alone. The campaign also touches upon behaviour change and challenges stereotypes that exist in day to day life. Pledging to address these is one of the main cornerstones of this campaign
Man can be true allies when it comes to addressing concerns related to women safety. They can report cases, spread awareness, speak up against injustice, ask women how they would like to be helped, stand against discriminatory practices, educate themselves on various cases of abuse and be a patient listener to women’s issues and concerns. Most importantly they can pledge to change their own predispositions if any and vow to challenge stereotypes, starting from themselves.