Save the Children and Yuvaa campaign allyupforher

#ALLYUPFORHER: A Campaign Save the Children and Yuvaa to make Her safety everyone's priority

TAKE AN ACTION NOW AND MAKE HER SAFETY EVERYONE'S CONCERN!


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sign a petition for girl and women safety
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Take a Pledge for girl and women safety
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Become a supporter for girl and women safety campaign
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WHY ‘ALLY UP FOR HER’ IS REQUIRED

Every five minutes, a woman or a girl in India faces some form of violence and assault. For a long time, the struggle to stand up for a basic right like “being safe” has been a single-handed battle fought only by women and girls themselves.

Save the Children India and Yuvaa have teamed up to harness the power of storytelling and spreading the message of allyship, through the campaign #AllyUpForHer.

The 2-month long campaign aims to contribute significantly end violence against women and girls and ensuring her safety becomes everyone's concern. For too long, her safety has been her concern alone. It is time for men to partake in the conversation and action.

7 ways in which you can respond to her facing abuse online








BUILDING A SAFER INDIA FOR GIRLS AND WOMEN – THE JOURNEY SO FAR

Last year, Save the Children, and Yuvaa teamed up for the #LightUpHerLife: our maiden campaign to spread awareness on safety concerns as a collective social responsibility arising from inadequate public infrastructure. We gave a clarion call for illuminating streets to make them safer for women and girls The campaign was a resounding success, featuring both meaningful conversations online and impactful actions offline drawing commitments and action from all corners. The state of Telangana launched ‘Safety Clubs’, a special initiative of Women Safety Wing of Telangana Police and Government of Uttar Pradesh announced a budget of INR 8 crore for ensuring safety of women and girls in the state.

This year, we have come together again to bring men and boys as allies in words and action. We have to open this conversation up to men, talk about active Allyship and equally, share the responsibility of HER safety because building a better world should not be a burden only borne by women. To ensure safety of women and girls, we have to change mindsets and mass media representation. And it starts with a conversation. It starts with YOU and ME!



A PENDING PROMISE!


The 16th of December, a night that shook India as a nation 8 years ago, the night of the heinous New Delhi gang rape and murder of a young girl, Save the Children and Yuvaa raised a call to mobilise support of the masses and call for action to make spaces safer for women and girls- a pending promise

The victim's father, B.N.Singh is known as "Nirbhaya's (Brave Hearted) Father", endorsed the movement and urged the masses to Ally up he said,

“While laws and systems help, a permanent change will only come when our collective mindset changes. Men must stop being mute spectators while women face abuse online and on the ground. Therefore, I invite every boy and man to become an ally, an active supporter in the fight for women’s safety. If you see a woman being trolled and threatened with rape on social media, speak up and report it. If you notice this happening in your surroundings, stand up with her.”

To mobilise and show solidarity we urged the public to use their Facebook accounts and check into the location where the brutal incident took place and demand for action, to ensure no other woman or girl has to pay with Her life again.

YOU CAN JOIN US AND GO FROM BEING A BYSTANDER TO A CHANGEMAKER



SIGN UP
Help us amplify and raise support by leveraging your voice and influence on social media. Sign the petition and share it with your friends. Click Here
CHECK-IN
Follow the simple steps listed in the image and stand in -virtual- solidarity with women and girls.
ALLY UP
Join the #AllyUpForHer movement by following the Hashtag or our platforms for regular updates.

Twitter: @stc_india & @weareyuvaa
Facebook: @india.savethechildren & @weareyuvaa
Instagram: @savethechildren_india & @weareyuvaa

THE GENDER GURUVAAR CONVERSATIONS

IN THE NEWS

The #AllyUpForHer campaign resonated heavily in news media, both offline and online. Here are some key media coverage received:

OUR PARTNERS



HOW IT ALL BEGAN: LIGHT UP HER LIFE CAMPAIGN

In the 2019 edition of the campaign, we launched a campaign film, ‘Girl’s Got Talent’ with Karan Johar and Mithila Palkar.

Watch it here:

Find out how our 2019’s Girl Safety Campaign: #LightUpHerLife unfolded:








FREQUENTLY ASKED QUESTIONS


⭐Q. WHAT ARE SOME SAFETY-RELATED CHALLENGES FACED BY WOMEN AND GIRLS IN INDIA?

Safety of a lot of girls and women in India often stands compromised. While they are often harassed and eve-teased on the streets, they are also subjected to online abuse on social media platforms. We also see a lot of heinous crimes being committed against women, including domestic violence and rape. Women safety is compromised at various places: at home, at the workplace, on the road, in public places and on online platforms.

⭐Q. WHAT IS VIOLENCE AGAINST WOMEN, WHAT ALL DOES IT INCLUDE?

The United Nations defines violence against women as: Any act of gender-based violence that results in, or is likely to result in, physical, sexual or mental harm or suffering to women and girls, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life.

⭐Q. WHAT ARE SOME INEQUALITIES THAT WOMEN FACE IN INDIA IN TERMS OF EDUCATION, OPPORTUNITY AND PROTECTION?

Discrimination against females start even before they are born and female foeticide is still prevalent in India to some extent. During their childhood, in many Indian households, girls are often deprived of opportunities when it comes to education and access to facilities. Many times girls are made to drop out from school so that they can perform household chores while boys’ education is continued. Women face discrimination at workplace as well when it comes to availability of opportunities.

⭐Q.WHERE CAN YOU REPORT ABUSE OR VIOLENCE AGAINST WOMEN?

The incidents of abuse or violence against women can be reported to the local police. Women police stations are also well spread across India and any form of violence against women can be reported there, serious action can be taken if any instance of violence is noticed. The law is very strict on this issue. Most good organizations have a Prevention of Sexual Harassment units and instances can be brought to their notice. There are numerous helplines operational in various parts of India, details can be accessed HERE.

⭐Q. HOW DOES THE CAMPAIGN ‘ALLY UP FOR HER’ SEEK TO ADDRESS CONCERNS ON WOMEN SAFETY?

The conversations around the safety of women have been their single-handed struggle, who have tried to stand up for their fundamental rights. It’s time we change that and encourage bystanders, especially men and boys to show allyship. The #AllyUpForHer campaigns seeks to drive home the point that women safety is not women’s responsibility alone. The campaign also touches upon behaviour change and challenges stereotypes that exist in day to day life. Pledging to address these is one of the main cornerstones of this campaign

⭐Q. WHAT ARE THE FEW THINGS MEN CAN DO TO PROMOTE WOMEN SAFETY?

Man can be true allies when it comes to addressing concerns related to women safety. They can report cases, spread awareness, speak up against injustice, ask women how they would like to be helped, stand against discriminatory practices, educate themselves on various cases of abuse and be a patient listener to women’s issues and concerns. Most importantly they can pledge to change their own predispositions if any and vow to challenge stereotypes, starting from themselves.