Every five minutes, a woman in India faces some form of violence and assault. For a long time, the struggle to stand up for a basic right like “being safe” has been a single-handed battle fought only by women.
Save the Children India and Yuvaa have teamed up to harness the power of storytelling and spreading the message of allyship, through the campaign #AllyUpForHer.
The 2-month long campaign aims to contribute significantly end violence against women and girls and ensuring her safety becomes everyone's concern. For too long, her safety has been her concern alone. It is time for men to partake in the conversation and action.
The #AllyUpForHer campaign resonated heavily in news media, both offline and online. Here are some key media coverage received: