Every five minutes, a woman in India faces some form of violence and assault. For a long time, the struggle to stand up for a basic right like “being safe” has been a single-handed battle fought only by women.
Save the Children India and Yuvaa have teamed up to harness the power of storytelling and spreading the message of allyship, through the campaign #AllyUpForHer.
The 2-month long campaign aims to contribute significantly end violence against women and girls and ensuring her safety becomes everyone's concern. For too long, her safety has been her concern alone. It is time for men to partake in the conversation and action.
YOU ARE RESPONSIBLE FOR YOUR OWN SAFETY – This is something girls and women in India have been hearing for years. But isn’t HER safety EVERYONE’s responsibility? It surely is!
WILL YOU ALLY UP FOR HER AND DO YOUR BIT IN ENSURING THAT GIRLS AND WOMEN IN INDIA REMAIN SAFE?
The #AllyUpForHer campaign resonated heavily in news media, both offline and online. Here are some key media coverage received: